Image
None

Maven

Award winning optics including custom binoculars, spotting scopes, and rifle scopes exclusively sold direct with no middle man and no retail markup.
FBCover
None

Maven

Award winning optics including custom binoculars, spotting scopes, and rifle scopes exclusively sold direct with no middle man and no retail markup.

About This Exhibitor

How’s the hunting on Madison Avenue? Yeah, we don’t know either. And so long as there’s plenty of rock and ice, mud and single-track, elk and elbowroom out here in fly-over country, we don’t care to find out. We are Maven – a company focused on the design and creation of innovative products for, and by, the modern outdoorsman.

You don’t find yourself twelve miles in, four pitches up, fifty feet into your backing, or seventy yards from the buck of a lifetime by accident. Likewise, a company doesn’t sprout from the rocky Wyoming soil without first making some deliberate, unconventional choices. At Maven, we refuse to compromise our mountain town roots to follow the well-worn path to a dollar. We choose instead to make game-changing gear and use it in the places and pursuits that inspire us…everyday. We all know from years in the backcountry that quality, adaptability and relationships are paramount to any successful outing. So Maven focuses on the fundamentals – clean, simple designs with the very best modern materials and technologies – to create uncompromising gear.


UNCONVENTIONAL START
Maven (mā-vən):
1. A trusted expert
2. One with knowledge based on accumulation of experience.
Maven was born out of wanting to solve a problem…out of the idea that we can develop a product with no compromise in quality, and no compromise in performance, without the big box store markup.

Founded in 2013 by Brendon Weaver, Mike Lilygren, and Cade Maestas, Maven was the culmination of decades-long experience in the outdoor industry. After seeing product after product being lowered in quality by price points stipulated by retailers, the three decided to strike out on their own. With their combined experience, relationships, and industry knowledge, they set out to build an optics company that revolved around quality and high performance above price point.

The name Maven comes from a shared interest in the book The Tipping Point by Malcolm Gladwell (2000). In the book, Gladwell talks about mavens and how they drive brand momentum. This really stuck with them, and when it was suggested by Cade that they use the name for their newly fledged brand, the group unanimously agreed.

By building Maven around a direct to consumer business model, they were able to introduce products that compete with the major European brands, all while eliminating retail markup from stores. The rest is history - Maven is making waves by redefining optics one maven at a time.

“MAVEN WAS BORN OUT OF WANTING TO SOLVE A PROBLEM...OUT OF THE IDEA THAT WE CAN DEVELOP A PRODUCT WITH NO COMPROMISE IN QUALITY, AND NO COMPROMISE IN PERFORMANCE, WITHOUT THE BIG BOX STORE MARKUP.”


 

 

We use cookies on our website. Some of them are essential for the operation of the site, while others help us to improve this site and the user experience (tracking cookies). You can decide for yourself whether you want to allow cookies or not. Please note that if you reject them, you may not be able to use all the functionalities of the site.