WE ARE EXPERTS - At SCHEELS, we have a team of customer service experts passionate about the products within their department. We are dedicated to having the best retail experience in the eyes and minds of our customers where everyone can discover their passion for sports, hunting, fishing, camping and much more.

 

WE STRIVE FOR EXCELLENCE - We carry world-class brands and back every product we carry with our SCHEELS guarantee. You can feel confident knowing you’re purchasing the same footwear, apparel, and gear professionals rely on.

 

WE PROVIDE AN EXPERIENCE - Your retail adventure begins at SCHEELS. Our stores include attractions such as aquariums, arcade games, and our famous Ferris wheel. Don't forget to complete your shopping experience at Ginna's Cafe to enjoy gourmet soups, sandwiches, and homemade fudge!

WE VALUE OUR CUSTOMERS - Customers are always our first priority at SCHEELS. We empower our associates to become experts in their shops to go above and beyond to meet the customer's needs and expectations.

 

WE DO GOOD IN OUR COMMUNITIES - SCHEELS is committed to providing philanthropic support in each community where we are located. Our associates volunteer thousands of hours to community service projects annually.

WE ARE 100% EMPLOYEE‑OWNED - SCHEELS is an employee-owned, privately held business that owes its consistent success to its empowered associates, leaders, and partners who make decisions for their store and the entire company.